Where elite sales teams gather.
Cadre is a sales platform that does the work, not just the record-keeping. It turns a prospect's documents into numbers, models the deal, writes the proposal, keeps the forecast honest, and comes with an assistant your reps can simply text.
Kaia handles the admin. You close the deals.
The platform
Everything between a lead and a signed deal.
The pipeline is table stakes. Cadre also does the analysis, the pricing and the paperwork that usually live in spreadsheets and inboxes.
Document and statement analysis
Upload a prospect's statements, invoices or usage reports. Cadre reads them, checks the arithmetic, and hands back the figures that drive the deal: what they pay today, where the margin is, what you can offer.
Deal economics
Model price, cost, partner splits and ramp by month across every product in the deal. Revenue, cost and profit are on the deal, so forecasts carry profit, not just bookings.
Proposals and pricing schedules
Client proposals, partner proposals and the pricing schedule for the contract, generated from the deal in seconds and matching the numbers on the tab.
A forecast you can defend
Stages with probabilities, rep calls of commit or best case, manager overrides, and an audit trail on every field. Forecast and leaderboard by rep, team, revenue or profit.
Accounts, contacts, tasks
One account per customer with every deal and person under it. Tasks with due dates and owners. Duplicates merged in a click. The whole relationship on one page.
Marketing to rep
Campaigns, a lead inbox, routing to the right person or team, a block list for junk, and attribution that follows the lead to the won deal. Your marketing tool posts leads to one URL.
Kaia
The assistant your reps actually use.
Kaia lives where reps already are: email and text. Update a deal from the car park, hand a task to a colleague, ask what's closing this month. She remembers, nudges, and never makes anyone open a form.
Every change she makes lands in the same audit trail as the app.
Why Cadre
Built by a sales team that got tired of its CRM.
We replaced a general-purpose CRM that cost millions a year and still needed spreadsheets for the parts that mattered. Cadre is opinionated so your team doesn't have to configure it, and it ships what the team asks for in days, not quarters.
Does the work
Analysis, pricing and proposals are in the product. No add-ons, no connectors, no second system for the numbers.
Reps keep selling
Nothing to learn beyond email and text. Kaia takes the updates; the pipeline stays current without a Friday clean-up.
Managers see the truth
Team roll-ups, forecast calls, overrides and a complete history of who changed what and when.
Marketing sees what worked
Leads in, deals out, by campaign. Cost per lead and per won deal without a report builder.
Secure by default
Single sign-on with your Google Workspace, invite-only seats, roles enforced on the server, daily backups and point-in-time recovery.
Honest about what it isn't
Cadre isn't a platform to build any app on. It is one very good sales system. If you need the former, you know where to find it.
Ready when you are.
Cadre is in use today by the team that built it. Sign in if you have a seat, or ask your manager for an invite.